A family story that began in 2009 with the late Mr Mohamed ACHANAN and his sons, carried forward today by MobilityLine — the digital brand that extends the Imjad Car legacy into a new era.
My father imagined it, our customers shaped it, our team grows it every day. This is MobilityLine — much more than car rental.
From 5 cars in 2009 to more than 310 vehicles today. The journey of a passionate family.
The principles that have guided every decision for 17 years.
In 2009, my late father, Mr Mohamed ACHANAN — may God have mercy on his soul — laid the first stone of Imjad Car with 5 cars, his sons by his side, and a clear vision: to build in Morocco a car rental business founded on respect, listening and commitment. Since that day, I have had the honour of serving as its Managing Director. 17 years later, his legacy still guides us. In 2022, we launched MobilityLine to take this mission to a new level — a digital brand that never forgets where it comes from. With more than 310 vehicles, around twenty employees and 7 locations in 6 cities, every booking today is the continuation of a family promise: to make travelling in Morocco an experience in which everyone feels respected, from the tourist landing at the airport to the Moroccan from abroad coming home to embrace their loved ones.
What makes the difference at MobilityLine, every day.
Convinced that tomorrow's mobility must be cleaner, we bet on hybrids from 2022. Today, nearly one vehicle in five in our fleet is hybrid.
Book your car in a few clicks or discover our Business Solutions for companies and administrations. Our team is here to help.